The Pantone Color System is the most important colour matching in the world. It was started to solve the problem of complicated colour matching in the printing industry. It helps printers and designers to have full control over specific colours, matching each colour perfectly. Each colour has a specific number making colour consistency easy.
Companies use Pantene colours to give their company consistency. The same colour can be used on all branding so you know your business cards are the same colour as your banners.
In 2000 the Pantone Color Institute created the “Pantone Color of the Year”. Hundreds of brands and trends take on the influential colour. It’s talked about, written about, celebrated and researched.
The pencils in my illustration are the colours of the “Pantone Colors Of The Year”. You will be surprised how often you see each colour.